Car-in-a brain

Modular EV

Please read this article like watching presentation.

This is about Modular EV, new concept of cars, that can breakthrough the chasm of EV.

It is concerned with some article in this Blog.

If you are interested in Modular EV, I recommend this List

Let’s dig into Modular EV

Why must Cars provide new value?
Contents
Cars are means of transportation.
Few years ago, People told

“Cars especially EV will be the computer” or “Cars especially EV will be the new space”

But
Cars are still Transportation means.

Even EVs don’t have much difference from existing cars, from appearance to value
The actual customers’ perception indicate same.

According to an AAA Newsroom survey about EV perception, the perception of EVs is still confined to that of traditional cars.
In my opinion, the chasm of EV is simply a result of EV perception.

So, I suggest that automakers provide consumers with new value as a solution to this chasm.
And the NEW VALUE is SPACE
Let’s consider the spatial features of cars.

Cars are enclosed, comfortable, and static.

You might think of a car as a moving object.

Surprisingly, 95% of the lifespan of most cars is spent while parked.

A space
that can become separated by closing the door,
that represents comfort and safety,
and that is static.

What kind of space comes to mind after hearing this?
It would be my own room or house.
In fact, the need for private space is immense.

According to the Pew Research Center, Americans want their own space more than community facilities.

This need for private space is inherent to all humans, not just Americans, but everyone living on Earth.

(Even in Korea, there is research indicating that all people, regardless of age or gender, want their own space.)

Although personal rooms already exist, they fall short of being a perfect private space because they are connected to others, like family.

So, if there were a room that could be located anywhere I want, it would be the perfect private space.
So I thought we should use cars as a space for 95% of their lifespan.
But giving consumers empty space isn’t appealing or meaningful.

We need to fill that space with content.
This is the reason automakers should be converging with the content software industry.

We should make cars into attractive and private rooms.
Close your eyes and imagine.

In the dark car, you are watching your favorite sports like the NFL, NBA, or EPL on a large screen in front of you.

Using the same screen, you can watch a movie or a Netflix series.

What about a concert?

Taylor Swift’s concert is being streamed live in your car.

It’s a “Carcert.”

Can you imagine it?

Maybe you can’t.

You might ask me,

“Is it possible?”

“That doesn’t make sense.”

You’re right.

If the environment in the car remains the same as it is now, it’s not possible.
The Skateboard Platform can make this imagination possible.

EV makers have already developed skateboard platforms for efficient production.

We can modularize EV upper bodies by leveraging the skateboard platform.
The picture simplifies the concept of a Modular EV.

I thought about modularizing the part behind the B-pillar, except for the driver’s seat, because self-driving isn’t completed yet.

To turn this module into an environment where people can fully enjoy content,
EV makers should converge with the content hardware industry.

Theater is a representative example.

Theaters have improved their interior environments to optimize the space for perfect immersion in content.

If we, as automakers, cooperate with theaters, we can turn the module into a perfect space for content.

Furthermore, We can provide consumers with a new value of cars as spaces.
Then now, Can you imagine a future where people are watching sports, movie, carcert?
This Modular EV is a new concept of cars, not only an innovation for the EV era but also a preparation for the Self-Driving Era.
I believe there will be two phases in the future automotive market.

The first phase is the EV era, which is before Self-Driving Level 4.

The second phase is the Self-Driving era, which is after Self-Driving Level 4.

Convergence with the content industry is an innovation for the EV era.

In addition, Modular EVs should serve as a bridge between the two phases of the future automotive market, just as the iPod touch did for the iPhone.
The ultimate form of the Modular EV is the Modular Self-Driving car, which can be detachable.

You can purchase modules as needed and keep them in a module depository.

It allows you to change modules according to your purpose.
Thanks for Watching.

Appendixes is ready for those who are interested in Modular EVs.

Source
p12. Majority of Americans prefer a community with big houses, even if local amenities are farther away
p5. Computer on Wheels: The software-defined vehicle approach
p5. Will cars of the future be portable living spaces?

“Hyundai’s Strategy: New Direction, Small Changes Needed”

Hyundai Motors announced their strategy. Here is summary of some parts: Hyundai Motor is transitioning to a software-centric approach with a strong focus on Software-Defined Vehicles (SDVs), an autonomous vehicle foundry business, and a robust developer ecosystem. SDVs and Ecosystem Hyundai is developing SDVs that integrate advanced hardware with software, connecting vehicles to broader mobility…

Yeophyeong's avatar by Yeophyeong

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  1. Car-in-a brain Avatar
    Car-in-a brain

    […] First, Car as a Space like a RoomCar is not just a transportation means anymore but Well-focused space.Basically the space is limited for almost people.To get more spaces, people have to purchase new house, which is the most expensive thing among general life.But if car become a new space that can be customized as users wish, people can get a new room cheaper than house.In other words, car will become a room.(If Modular Car is realized, we can get more spaces easier than just a car as a space) […]

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